First Class Brands of
Sweden AB

We are a young Swedish company who think on their feet in a high pace environment. We live as we learn! The founders have been interested in functional, nutritious and tasty products since 2011 – the key point being “what we consume ourselves, we want to share to others”. Since the start in 2011, a range of different product lines have been created with strong brands such as Proteinpro, Aloes, Wolverine and more – brands that today are represented in all the major convenience stores in Sweden: Ica, Coop, Hemköp, Willys, Lidl, Netto, Axfood, Bergendahls and more. The business concept of FCB is based on identifying products/product categories with a strong growth potential and a positive trend among a few but strong players on the market. Through this approach FCB is able to develop the “right” products and develop an alternative to a best-seller. The goal is to develop a tastier product with a more attractive price and a unique selling point.

The health trend and the demand for healthier  foods is constantly increasing and therefore we at  FCB have our targets set to offer enjoyable, healthier and protein enriched products  to the daily trade market, the service market and the hospitality industry.

Contact information

Consumer contact:
Address: First Class Brands of Sweden AB
Skiffervägen 102, 224 78 Lund

Martin Trnovsky

Managing Director

+46 (0) 704 22 04 68

Max Nilsson

Export Director

+46 (0) 709 10 18 10

Martin Szepczynski


+46 (0) 704 61 51 51

Emmy Örneros


+46 (0) 721 94 44 30

Boris Kralj

Sales Manager Sweden

+46 (0) 704 95 44 25

Amanda Bergkvist

Key Account Manager

+46 (0) 705 91 04 14

Anna-Karin Andersson

Purchase Manager

+46 (0) 721 94 44 09